Onalytica: Your B2B Influencer Marketing Blueprint
Onalytica connects brands and influencer communities to create inspiring content and enhance marketing strategies. This platform offers a comprehensive solution for B2B influencer marketing, from identifying relevant influencers to measuring campaign success.
Why Choose Influencer Marketing?
Influencer marketing offers several key benefits:
- Improved Thought Leadership: Create content with influencers to increase awareness and drive consideration.
- Faster Perception Change: Leverage influencers' trust and influence to shape brand perception.
- Increased Demand Generation: Generate real demand for your product or solution, focusing on customers, not just clicks.
- Reaching New Audiences: Engage audiences that may not interact with traditional brand content.
Key Questions Onalytica Helps Answer:
- Who are my relevant influencers?
- How do I engage them and build relationships?
- What influencer-generated content can I create?
- How do I measure success and ROI?
- How do I structure and scale my program?
The Onalytica Process:
- Discover: Identify relevant social media influencers from a global database of over 700,000.
- Insights: Analyze your influencer community and understand brand awareness and engagement.
- Activate: Connect with key influencer targets through the Onalytica community.
- Manage: Interact and develop relationships at scale with your influencer community.
- Measure: Measure the impact of your influencer marketing program and compare it to competitors.
Resources:
Onalytica provides various resources, including:
- Industry influencer lists
- How-to guides
- eBooks (e.g., "Using Influencers to Pivot your Marketing & Comms Strategy", "2020 Research: The Current State & Future of B2B Influencer Marketing", "The Complete Guide to Industry & B2B Influencer Marketing")
Popular Content Examples:
- Who’s Who in ESG? Top 50 Influencers to Follow: Provides a list of key influencers in Environmental, Social, and Governance (ESG) topics.
- Who’s Who in Sustainability? Top 50 Influencers to Follow: Showcases top influencers in the sustainability field.
- Renewables and Future of Energy: Top 100 Influencers: Highlights influential figures in the renewable energy sector.
- How to Identify Your Target Influencers: A guide on discovering relevant influencers for your campaigns.
- 5 Reasons Why Your Employees Should be on Social Media: Discusses the benefits of employee advocacy in social media.
- How do Influencers Impact the Media Agenda in AI?: Explores the role of influencers in shaping the conversation around Artificial Intelligence.
Conclusion
Onalytica provides a robust platform for B2B influencer marketing, assisting businesses in identifying, engaging, and measuring the impact of influencer campaigns. Its resources and tools empower marketers to build effective strategies and achieve their objectives.
