Predict Customer Behavior the Speedy Way with Faraday

Faraday empowers data science and engineering teams to build exceptional customer experiences by providing all the necessary tools: data, AI, and automation, accessible through a point-and-click interface or API. In the last 30 days alone, Faraday's predictions have been deployed for thousands of brands and platforms.

Key Features

Faraday offers a comprehensive suite of features designed to streamline the customer behavior prediction process:

• Data Ingress and Integrations: Seamlessly connects to various data sources, including data warehouses (Snowflake, BigQuery), databases (Postgres), and cloud buckets (S3). CSV uploads are also supported.
• Identity Resolution: Accurately identifies and links customer data across different sources.
• Algorithm Tuning and Feature Engineering: Provides tools to optimize prediction models and engineer relevant features.
• Validation and Reporting: Offers robust reporting and validation capabilities to ensure prediction accuracy.
• Probability Calibration: Generates calibrated probability scores for improved decision-making.
• Geonormalization: Accounts for geographical variations in customer behavior.
• Explainability: Provides insights into the reasoning behind predictions.
• Bias Detection and Mitigation: Identifies and mitigates potential biases in prediction models.
• Real-time and Batch Inference: Supports both real-time and batch prediction deployments.
• SOC-2, CCPA, and Other Regulation Compliance: Adheres to industry security and privacy standards.
• Lifecycle Management: Manages the entire lifecycle of prediction models, from development to deployment.

Built-in Capabilities

Faraday includes several pre-built capabilities to accelerate the prediction process:

• Built-in Consumer Data: Access to over 1,500 consumer attributes.
• Built-in ML Predictions for Key Behaviors: Pre-trained models for common customer behavior predictions.
• Built-in Bias Management: Tools to ensure fairness and prevent bias in predictions.

Prediction Templates

Faraday offers various templates to simplify the creation of prediction models for specific use cases:

• Adaptive Discounting: Determine optimal promotion levels for different customer segments.
• Lead Prioritization: Identify and engage high-potential leads.
• Next Best Offer: Predict the most likely product or service a customer will purchase next.
• Repeat Purchase Readiness: Identify customers most likely to make repeat purchases.
• Thematic Personalization: Tailor messaging and creative content to resonate with specific customer segments.

API-Driven Workflow

Faraday provides a comprehensive API for advanced users who prefer a programmatic approach. The API allows for seamless integration with existing workflows and systems.

• STEP 1: Create Connections: Connect to your data sources using the /connections endpoint.
• STEP 2: Create Datasets: Import your data and map columns using the /datasets endpoint.
• STEP 3: Create Cohorts: Define key customer groups using the /cohorts endpoint.

Customer Stories

Faraday has helped numerous brands and platforms achieve significant improvements in customer engagement and revenue generation. (Note: Specific customer stories would be included here in a full-length article.)

Getting Started

Ready to start predicting customer behavior? Sign up for a free account or schedule a demo to learn more.