Basemark is an AI-powered automotive AR company that enhances driving safety and experience.

Basemark is a leading automotive software and service company specializing in Augmented Reality (AR) and Advanced Driver Assistance System (ADAS) visualizations and Human-Machine Interface (HMI) graphics for next-generation software-defined vehicles. Their Rocksolid AR is a unique full software suite for rapid AR development and deployment, consisting of a design studio, SDK, and runtimes. It increases productivity and enables the development of immersive automotive AR applications for HUDs, instrument clusters, infotainment screens, and AR glasses. Basemark's AR solutions address the unique challenges of automotive AR. For example, their Immersive AR/MR overlays remain anchored to real-world objects and infrastructure, regardless of vehicle motion or vibration. They also automatically understand safety-critical information on the road and avoid blocking it with AR content to ensure a safe and immersive AR experience. Additionally, they create a lag-free experience that avoids motion sickness, even in harsh driving conditions. Basemark's technology can fit on low-end chips and power multiple in-vehicle displays simultaneously. The company has received positive feedback from customers, such as Lamborghini, who appreciate Basemark's innovative approach and contribution to projects. Basemark is also actively involved in the industry, with partnerships like Panasonic Automotive Systems Europe joining their AR ecosystem. They regularly release press releases and blog posts to keep the industry informed about their latest developments. Overall, Basemark is at the forefront of automotive AR technology, making driving safer and more enjoyable.