True Fit: Revolutionizing Online Shopping with AI-Powered Fit Guidance

True Fit is an AI-driven platform designed to solve the age-old problem of online clothing fit. Leveraging data from 80 million active users and 29,000 brands, True Fit provides personalized size and fit recommendations, boosting conversion rates, reducing returns, and enhancing the overall shopping experience.

How True Fit Works

True Fit uses a sophisticated AI algorithm to analyze vast amounts of data, including body measurements, clothing preferences, and past purchase history. This allows the platform to predict the ideal size and fit for each individual shopper, regardless of brand or clothing type. The system considers various factors, ensuring a more accurate and personalized recommendation than traditional size charts.

The process is seamless for shoppers. After answering a few simple questions about their body type and preferences, True Fit provides tailored recommendations that increase confidence in online purchases. This reduces the uncertainty and frustration often associated with buying clothes online, leading to higher conversion rates and reduced returns for retailers.

Benefits for Shoppers

• Increased Confidence: Say goodbye to the guesswork! True Fit provides accurate size recommendations, eliminating the anxiety of ordering the wrong size.
• Improved Fit: Receive clothing that fits perfectly, enhancing the overall shopping experience.
• Time Savings: Quickly find the right size without spending hours browsing or trying on multiple items.
• Reduced Returns: Minimize the hassle and cost of returning ill-fitting clothes.

Benefits for Retailers

• Higher Conversion Rates: Increase sales by improving shopper confidence and reducing cart abandonment.
• Reduced Returns: Significantly lower return rates, saving time and money.
• Improved Customer Satisfaction: Enhance the overall shopping experience, leading to increased customer loyalty.
• Data-Driven Insights: Gain valuable insights into shopper preferences and behavior to optimize inventory and marketing strategies.

True Fit in Action

True Fit's impact is evident across various categories, including intimates, jeans, shirts, kids' clothing, and footwear. The platform has consistently demonstrated impressive results, including:

• An average 2% increase in site-wide conversion rates.
• Up to a 40% reduction in size-bracketing returns.
• A 4.5% average increase in site-wide revenue per session.

Success Stories

Numerous brands have experienced significant success using True Fit. Case studies highlight impressive results, such as Asics achieving a 150% conversion lift and Forever New seeing a 4X conversion increase.

Integration and Ease of Use

True Fit seamlessly integrates with existing e-commerce platforms, making implementation quick and straightforward. The platform's user-friendly interface ensures a smooth experience for both retailers and shoppers.

Conclusion

True Fit is transforming the online shopping experience by leveraging the power of AI to provide personalized fit recommendations. By boosting confidence, reducing returns, and increasing sales, True Fit is a valuable asset for both shoppers and retailers alike. Its success is a testament to the power of data-driven solutions in enhancing the online retail landscape.