Proxima: Predictive Data Intelligence for Profitable Marketing

Proxima uses AI-powered predictive data intelligence to help e-commerce businesses lower customer acquisition costs (CAC) and increase customer lifetime value (LTV). By leveraging a vast database of consumer data, Proxima provides highly targeted audiences for Meta advertising campaigns, resulting in significantly improved return on ad spend (ROAS).

Key Features

• AI-Powered Audiences: Proxima generates predictive audiences based on millions of commerce insights, enabling marketers to reach high-intent shoppers ready to buy.
• Enhanced Targeting: Go beyond in-platform targeting and reach new customers who are a perfect fit for your brand.
• Data-Driven Insights: Gain access to enterprise-grade analytics and benchmarks to make better business decisions.
• Customer LTV Optimization: Identify your most valuable customers and understand their shopping habits to maximize their lifetime value.
• Scalable Ad Spend: Increase your ad spend without sacrificing efficiency, achieving significant growth while maintaining profitability.

Benefits

• Lower CAC: Reduce your customer acquisition costs through highly targeted advertising.
• Higher ROAS: Increase your return on ad spend with improved campaign performance.
• Improved Efficiency: Scale your marketing efforts without sacrificing efficiency.
• Data-Driven Decisions: Make informed decisions based on robust analytics and industry benchmarks.
• Increased LTV: Maximize customer lifetime value by understanding and targeting your most valuable customers.

Comparisons

Proxima stands out from other marketing solutions by offering a unique combination of predictive audience generation, advanced analytics, and a massive first-party data pool. Unlike traditional in-platform targeting, Proxima's AI algorithms constantly learn and adapt, ensuring optimal campaign performance. This results in significantly better results than solutions that rely solely on in-platform targeting or limited data sets.

Case Studies

Several case studies highlight Proxima's effectiveness:

• Obvi: Increased NC-ROAS by +7.5% and now allocates over 50% of their Meta ad spend to Proxima audiences.
• C4: Scaled Meta ads by +50% and lowered CPAs by -20%.
• The Noli Shop: Achieved 59% higher ROAS and 37% lower CPA on Meta.
• BUBS Naturals: Saw a 54% ROAS lift, 10% CAC reduction, and 2.8x more conversions.

Conclusion

Proxima offers a powerful solution for e-commerce businesses looking to improve their marketing ROI. By combining AI-powered audience generation with advanced analytics, Proxima helps businesses acquire more customers for less, scale efficiently, and maximize their marketing performance. Its focus on data privacy and security further enhances its value proposition.