Elevate Search and Discovery with Lily AI
Lily AI is an ecommerce product discovery platform designed to boost sales by helping brands understand and utilize the language their customers use. It bridges the gap between merchant-speak and customer-speak, leading to improved search relevance and increased conversions.
Understanding the Customer Voice
Online shoppers use diverse terminology when searching for products. Lily AI analyzes this language, identifying the nuances and variations customers employ across various platforms. This understanding allows brands to optimize their product descriptions, search functionality, and marketing campaigns for maximum impact.
Key Features of Lily AI
- AI-Powered Search Term Analysis: Lily AI's core strength lies in its ability to decipher customer search terms, uncovering hidden patterns and preferences.
- Improved Product Discovery: By aligning product descriptions with actual customer language, Lily AI significantly enhances the discoverability of products.
- Enhanced Paid Search Performance: Lily AI helps brands maximize their paid search campaigns by using the precise language customers use.
- Boosted On-Site Search: Lily AI improves on-site search results, leading to higher conversion rates.
- Operationalization of Trends: The platform tracks emerging trends and customer preferences, allowing brands to adapt their strategies accordingly.
- Improved PDP & PLP Conversions: By optimizing product pages with customer-centric language, Lily AI drives higher conversion rates.
How Lily AI Works
Lily AI leverages a multi-layered approach:
- Data Layer: This layer collects and processes vast amounts of data from various sources, including customer search terms and product information.
- AI Models: Sophisticated AI models analyze the data, identifying key patterns and insights.
- Proprietary Dataset: Lily AI utilizes a proprietary dataset of manually labeled products, ensuring high accuracy and relevance.
- Enrichment Layer: This layer enhances the data with additional context and information.
- Application Layer: This layer provides actionable insights and tools for brands to optimize their ecommerce strategies.
- Measurement & Analytics: Lily AI provides comprehensive analytics to track the performance of implemented strategies.
Use Cases
Lily AI is applicable across various ecommerce sectors, including fashion, home goods, and beauty. It's particularly beneficial for brands seeking to:
- Increase ad impressions and clicks
- Drive more site traffic
- Improve online order conversion rates
- Boost sales and overall revenue
Real-World Comparisons
While specific numbers vary depending on the client and their implementation, Lily AI has demonstrably helped numerous brands achieve significant improvements in key metrics such as sales, conversion rates, and ad impressions. These results consistently outperform traditional approaches to product discovery and search optimization.
Conclusion
Lily AI offers a powerful solution for brands looking to enhance their ecommerce performance. By understanding and utilizing the language of their customers, brands can unlock significant growth opportunities and achieve a competitive edge in the ever-evolving digital marketplace.
